Google has made significant changes to its Google TV platform by reducing the budget and laying off team members to shift focus on YouTube and its related products. The decision, as reported by The Information, signals a strategic adjustment in priorities for the tech giant.
The budget cut for Google TV, amounting to 10 percent, has resulted in the layoffs of around 75 team members out of 300. This move indicates that Google is reevaluating its approach to smart TV software in light of stiff competition from other players in the market, such as Roku, Fire TV, and Apple TV.
Despite the changes, Google insists that it remains committed to Google TV and is investing in new user experiences, including the integration of its new AI model, Gemini. The integration of Gemini could potentially enhance features on Google TV, such as voice control, content suggestions, and navigation.
Meanwhile, Google is placing greater emphasis on YouTube, considering redesigning the platform to resemble popular streaming services like Netflix and Disney+. This shift could involve introducing premium content, show-style programming, or a revamped user interface geared towards subscriptions.
While Google TV will continue to exist, the recent developments point to a fundamental shift in Google's entertainment strategy towards platforms with wider reach and growth potential, such as YouTube.
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