The Impact of Apple's Gaming Push on Niche Phone Brands

Apple's recent focus on gaming with the introduction of a Games app in iOS 26 is causing concern for niche gaming phone brands like the Asus ROG Phone. While Apple's gaming features may seem insignificant at first glance, the company's growing investment in the gaming industry could potentially overshadow the unique offerings of niche phone brands. With features like Gaming Focus mode and partnerships with popular game developers, Apple is positioning itself as a competitive player in the gaming market, posing a threat to niche brands that have traditionally catered to gamers. This shift in the smartphone landscape could have significant implications for the future of niche gaming phones.