Apple is reportedly considering the acquisition of Perplexity AI, a popular AI-powered web search engine, according to sources close to the company. The discussions are at an early stage, with Apple's M&A chief and AI department executives leading the negotiations. While a deal has not been finalized, this move could significantly impact Apple's AI capabilities and competitive edge in the tech industry.
Perplexity AI is currently valued at $14 billion, which would mark Apple's largest investment to date if the acquisition goes through. Additionally, Perplexity is also in talks with Samsung for potential integration into Samsung's ecosystem, adding another layer of complexity to the situation.
Both companies have remained tight-lipped about the discussions, with a Perplexity spokesperson stating they have no knowledge of any ongoing talks. As the tech giants navigate these negotiations, the outcome could reshape the landscape of AI-driven web search and digital assistants.
