Apple's annual back-to-school promotion is back with a new twist this year. Instead of offering gift cards with select purchases, Apple is now giving away free accessories to boost device sales during the slower summer period.
Previously, Apple used to provide gift cards with eligible purchases, but now they are bundling specific hardware incentives. For instance, buying an iPad can get you a free Apple Pencil Pro, while a MacBook purchase includes a free pair of AirPods 4 or a wireless keyboard. iMac buyers also receive free AirPods. Other accessories like the Magic Keyboard for iPad are offered at a discount rather than free.
This strategic move aims to draw users further into Apple's product ecosystem by offering accessories that are only compatible with higher-end models, nudging buyers towards more expensive devices. The free accessory options for MacBook may encourage users to expand their setup with future Apple products.
AirPods are also a key part of this strategy as customers who start using them tend to stick with the brand, driving long-term loyalty and repeat purchases. Overall, this new approach benefits students and aligns with Apple's goal of investing in future customers.
