During the Cannes Lions film festival, YouTube CEO Neal Mohan announced the upcoming integration of Google's Veo 3 AI model into YouTube Shorts. This integration will enable creators to easily generate high-quality video clips for their shorts with just a text prompt.
The current "Dream Screen" feature, launched last year, allows for AI-generated images and videos as backgrounds for Shorts. With Veo 3, creators can expect even more elaborate and polished content generation capabilities.
Mohan also highlighted the impressive success of YouTube Shorts, averaging 200 billion views per day since its launch in 2021. This rapid growth demonstrates the platform's popularity and the impact creators have on audiences around the world.
As technology continues to evolve, the possibilities for creators to innovate and engage with their communities will only expand, with AI playing a significant role in pushing the boundaries of creativity.
