During Apple's recent keynote at the Worldwide Developers Conference, they announced the release of iOS 26, watchOS 26, and various new AI features. Samsung's US division took the opportunity to playfully mock Apple for introducing features that already exist on Samsung devices.
The banter began with a comment on Apple's extensive UI overhaul across all their operating systems.
From there, Samsung US pointed out that live translations have been a longstanding feature on their devices.
Even the AI capabilities showcased for the Apple Watches were subject to Samsung's light-hearted teasing, as highlighted in the comparison below:
Competition between smartphone manufacturers often involves this kind of playful rivalry. While companies may draw inspiration from each other, the industry's competitiveness fosters a dynamic environment for innovation and development.
