Mobile web traffic has continued to dominate the global landscape, with smartphones accounting for a significant majority of online activity. Recent data indicates that 64% of all web traffic now originates from smartphones, marking a new record in the digital sphere.
Over the years, there has been a noticeable shift from traditional desktops and laptops to mobile devices for browsing the web. This trend has been steadily climbing since mid-2023, with mobile web traffic showing consistent growth. The percentage of mobile web traffic has been on an upward trajectory since Q1 2015, reaching new heights in recent quarters.
When it comes to regional statistics, Asia leads the pack with 71.3% of total web traffic coming from mobile devices. In comparison, the Americas and Europe hover around the 50% mark, with Asia's preference for mobile browsing significantly influencing the global trend.
Breaking down mobile traffic by operating system, Android maintains its dominance with a commanding 72.72% share, while iOS holds 26.92% of the market. This aligns with Android's market share in smartphone sales worldwide.
