Google Play has launched a new interactive experience on Roblox called "The Diamond District," available now until July 2. This four-week event is specifically designed for members of Google Play’s Points program, offering in-game perks, exclusive virtual items, and real-world rewards.
Players can immerse themselves in a virtual obstacle course known as an "obby," where they can collect gems, complete weekly challenges, and unlock new content regularly. The experience will introduce new features each week to keep players engaged.
Play Points members have access to special areas in the game, with VIP zones for Gold and Platinum users featuring a dedicated "VIP Vault" filled with exclusive user-generated content. To enjoy these perks, players must link their Google Play account with Roblox.
All Play Points members, regardless of tier, can collect tokens and redeem them for in-game items or real-world merchandise. Rewards include limited-edition pins, a Diamond District-themed controller, and a mini skateboard deck, making Google Play the first brand to offer such perks to loyalty program members within Roblox.
By offering both digital and physical rewards, the Diamond District aims to keep players engaged and active within the Google Play ecosystem. This strategic move is set to enhance player experience and loyalty, setting a new standard for rewards programs in the gaming industry.
