Apple has always been known for its strong security measures, especially within its closed-off ecosystem like the App Store. In a recent report, Apple revealed that it has stopped over $9 billion in fraudulent transactions since 2019, with more than $2 billion prevented just in 2024. The company uses a combination of machine learning and human review to keep bad actors out and ensure the safety of its users.
In addition to monitoring App Store accounts, Apple also targets pirate storefronts that distribute malware-laced or pirated apps. In 2024 alone, Apple blocked over 10,000 rogue apps and prevented around 4.6 million attempts to install or launch apps from unauthorized sources.
Stringent App Review Process
Every app undergoes heavy vetting through Apple's review process, ensuring that only safe and legitimate apps make it to the App Store.
Monitoring Fake Reviews and Payment Fraud
In 2024, Apple addressed over 1.2 billion ratings and reviews to combat fake feedback. Additionally, the company blocked 4.7 million stolen cards and banned 1.6 million accounts from making purchases due to payment fraud.
With recent changes in regulations, such as the EU's requirement for third-party app stores and Epic Games' legal victory allowing external payment options, Apple's focus on security and fraud prevention is crucial in maintaining trust among users.
