Have you ever wondered if loyal Apple iPhone users have a higher annual income than loyal Samsung Galaxy users? According to data from Consumer Intelligence Research Partners (CIRP), we can shed some light on this intriguing question. CIRP conducted a survey of mobile phone buyers to determine the income levels of loyal Apple and Samsung handset owners, and the results may surprise you.
During the 12 months leading up to the last quarter, CIRP found that there were more loyal Apple iPhone buyers in both the upper and lower income brackets compared to loyal Samsung Galaxy buyers. Interestingly, the middle-income range saw a higher proportion of loyal Samsung Galaxy users.
Despite the perception that iPhone buyers tend to have higher incomes due to Apple's premium pricing, CIRP's data revealed that younger users purchasing multiple iPhone models contributed to a significant presence of loyal iPhone users in the lower income bracket. Samsung, on the other hand, attracts a larger share of loyal buyers in the mid-range income category with its diverse product lineup.
The income distribution of loyal Apple iPhone and Samsung Galaxy buyers highlights the unique market positioning of each brand. While Apple dominates the high-end segment, Samsung's popularity among middle-income consumers is evident.
