A recent report by Canalys on the European smartphone market for Q1 2025 reveals a 2% decline in overall sales. However, there is a notable surge in the sales of premium smartphones priced above €800, with Apple and Samsung emerging as top performers in this segment.
Apple experienced a 10% increase in sales year-on-year, securing a 22% market share, while Samsung, holding a 37% market share, saw its highest-ever average sales price in Europe. Xiaomi, though maintaining a 16% market share, faced a 2% decline in sales due to weak demand for budget devices.
Google also made its mark in the top five, registering a 43% growth in the European market. Looking ahead, analysts predict a continued demand for premium devices from Samsung and Apple, potentially squeezing out competitors and leading to a 3% decline in sales for 2025.
Vendors will need to focus on efficiency and profitability to navigate the challenging market conditions in Europe.
