Apple is shifting its approach towards AI advancements by relying on its extensive developer community, as reported in Mark Gurman's latest "Power On" newsletter. Instead of directly showcasing AI features to consumers, Apple plans to open up its in-house large language models to third-party developers at the upcoming Worldwide Developers Conference.
By empowering developers with AI tools, Apple aims to see a significant increase in AI features across various applications, tailored to specific user needs. This strategy highlights Apple's belief in the creativity and ingenuity of its developer base.
The collaboration with Google to integrate Gemini with Siri and the introduction of "Apple Intelligence" and new health-related capabilities are also notable steps. However, the unleashing of its large language models to developers could bring about a wave of new software on the App Store, potentially giving Apple an advantage in AI-powered apps.
While the effectiveness of this strategy in the competitive AI landscape remains to be seen, Apple's unique approach leverages its loyal and innovative developer community.
