Quick! Who do you think dominated the wearable band market in the world's first quarter of this year? If you guessed Apple, you would be mistaken. The answer lies with Xiaomi, which secured the top position due to its widely popular and budget-friendly Mi Band series. According to data released by Canalys, Xiaomi's Mi Band has consistently provided enough functionality for consumers looking for a reliable device without breaking the bank.

For the first quarter of 2025, Xiaomi shipped 8.7 million units, marking an impressive 44% increase compared to the same period last year, resulting in a robust 19% market share. This shift is particularly notable as the last time Xiaomi led the market was in the second quarter of 2021. Meanwhile, Apple's shipments rose a modest 5%, totaling 7.6 million units, which allowed it to capture only 16% of the market share.

Huawei followed closely behind in third place with 7.1 million units shipped, a 36% increase from last year, achieving a 15% market share. Samsung also performed well, with its units soaring by 74% to reach 4.9 million shipments in the same period, taking 11% of the market. Garmin completed the top five rankings with a 4% market share, thanks to a 10% increase in shipments, totaling 1.8 million units.