According to Kantar's latest BrandZ report for 2025, Apple has secured its position as the world's most valuable brand. With a brand value of $1.29 trillion, Apple has shown a significant 28% growth from the previous year. Kantar utilizes a unique methodology that combines consumer perceptions and financial performance to determine brand values.
For the third consecutive year, Apple leads the pack as the most valuable brand globally, surpassing the $1 trillion mark in brand value. Following closely behind are Google ($944.1 billion) and Microsoft ($884.8 billion) in second and third place, respectively. Amazon ($866.1 billion) and Nvidia ($509.4 billion) complete the top five.
Kantar most valuable global brands of 2025
Within the rankings, Huawei holds the 39th spot, Qualcomm's Snapdragon brand sits at 38th, Samsung drops to 78th place, and Xiaomi ranks at 96th. Noteworthy brands with substantial growth in brand value this year include Nvidia, Huawei, Xiaomi, and Instagram, all exceeding 100% growth.
Debuting at the 60th position is OpenAI's ChatGPT, the highest newcomer in the rankings. Airtel from India emerges as the fastest-growing telecom brand. Kantar's report underscores that the top 100 global brands now have a combined value of $10.7 trillion.
