With businesses now sending 1 billion RCS messages daily in the U.S., a new era of visually engaging marketing messages is emerging. Companies are leveraging RCS (Rich Communication Services) to create more interactive and dynamic promotional content. This shift is exemplified by a recent partnership between Clerk Chat, Google, Verizon, T-Mobile, and AT&T, which has paved the way for innovative business messaging strategies. From photos and call-to-action buttons to swipe-right carousel interactions, the potential for eye-catching promotions is limitless within the RCS platform.
Promotional RCS message by the LA Rams received. | Image credit — Judy_Gamble on Reddit
By combining carrier-verified RCS with conversational AI technology, companies like Clerk Chat are revolutionizing customer engagement by offering concierge-like experiences through messaging apps. This innovative approach is reshaping the way businesses connect with consumers, making AI assistance more accessible and seamless.
Google Messages is introducing an "unsubscribe" button for RCS business messages, providing users with greater control over the content they receive. This feature aims to enhance user experience and prevent potential misuse of the platform as more businesses embrace RCS messaging.
