In the first quarter of 2025, the global tablet market experienced a growth of 8.5% compared to the previous year, according to Canalys. This increase in shipments was driven by a need for replacement as users upgraded their devices from the pandemic-era slates.
While the US market saw a rise in tablet sales due to the aging of older devices, China experienced growth thanks to consumer subsidies and traditional holiday discounts. Apple maintained its leading position in the global market, with Samsung following closely behind. Xiaomi showed significant growth but still lags behind the top two players.
Despite the overall growth in tablet shipments, the business and organizational market remained stagnant in Q1. Government-led programs, such as those in Thailand, could drive future procurement of tablets for schools and other institutions.
