Google's "Get the Message" campaign drives surge in RCS messaging in the U.S.

During a recent episode of the Android Show on YouTube, Google announced a significant milestone in the messaging space — over 1 billion RCS (Rich Communication Services) messages are now being sent daily in the United States. This achievement has been attributed to Google's persistent efforts to enhance the messaging experience, particularly through its impactful "Get the Message" campaign. Launched in 2022, this campaign aimed to promote the adoption of RCS and modernize cross-platform texting between Android and iPhone users by offering advanced features such as end-to-end encryption, typing indicators, media sharing capabilities, and read receipts.

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