Google is rolling out a new feature in its Search app that allows users to participate in discussions similar to Reddit. This feature enables users to post comments, upvote or downvote comments, and engage in conversations on various topics. Initially focused on sports-related queries, users can access the discussion forum when searching for specific team matchups. This move comes as Google looks to enhance user engagement and combat declining search queries on its platform.
Users will need to sign in with their Google accounts to join the discussions, with the ability to view all comments or filter by top comments. The interface resembles Reddit, with options to explore user profiles and read their previous posts. While the feature is currently limited to sports discussions, Google may expand it to cover a wider range of topics in the future.
Despite the similarities to Reddit, Google aims to carve out its own space in the discussion forum landscape. This move is seen as a strategic response to the growing popularity of AI platforms like ChatGPT and Apple's Gemini. By integrating a discussion feature within its Search app, Google aims to keep users engaged and offer a unique platform for sharing opinions and views.
