Apple is reportedly contemplating raising the prices of the iPhone 17 models without directly attributing it to the tariffs imposed on Chinese goods. The company may justify the potential price increase by highlighting exclusive features or design changes in the new phones. According to sources, Apple has been exploring cost-cutting measures with its suppliers, but escalating production costs may leave the tech giant with no choice but to adjust the prices of its upcoming iPhone lineup.
While details on the specific justifications for the price hike remain undisclosed, speculations suggest that Apple could leverage the unique features of the iPhone 17 models or the rumored design changes to explain the increase. The new iPhone series is expected to launch in September, following the current pricing structure of:
- iPhone 16 starting at $799
- iPhone 16 Plus starting at $899
- iPhone 16 Pro starting at $999
- iPhone 16 Pro Max starting at $1199
As Apple explores options to potentially shift some of its iPhone production to the U.S. in the long term, immediate plans may involve accelerating assembly in countries like India to navigate the tariff challenges. However, Chinese factories are likely to remain central to the production of iPhone 17 Pro models, while Indian facilities may handle a portion of the production. Rumors surrounding the iPhone 17 series suggest enhancements like a new camera bump design for the Pro models and an ultra-thin profile for the iPhone 17 Air. Despite the anticipated price increase, Apple aims to maintain profitability and sustain its market position.
