Metro by T-Mobile has partnered with Play2Pay to offer customers the opportunity to reduce their monthly bills by 30% through playing games. By using the Ad It Up app, users can earn rewards that can be applied towards their Metro services. This innovative approach aims to provide customers with a fun and engaging way to lower their phone bill.
Play2Pay, a platform that has successfully worked with other carriers like AT&T and Cricket, has helped increase subscriber engagement and revenue for those companies. The Ad It Up app is available on both iOS and Android devices, making it accessible to a wide range of users. This unique partnership between Metro by T-Mobile and Play2Pay highlights the growing trend of gamification in the mobile industry.
A recent study by Emarketer revealed that US adults spend an average of nearly 25 minutes daily on mobile games. With this new game-based bill reduction option, Metro customers can now turn their gaming habit into tangible savings on their monthly bills.
Overall, this partnership aims to offer customers more flexibility and control over their phone expenses, while also adding a touch of excitement to the bill-paying process. By tapping into the popularity of mobile gaming, Metro by T-Mobile is setting a new standard for customer engagement and innovation in the telecom industry.
