Back in 2017, Samsung made a significant move by acquiring Harman, gaining control of well-known audio brands like Harman Kardon, AKG, Bang & Olufsen, JBL, and others. Now, Samsung's Harman is set to expand its audio portfolio by acquiring Masimo's Sound United, a company that boasts brands such as Denon, Bowers & Wilkins, Boston Acoustics, and more.
With this acquisition, Samsung aims to further strengthen its presence in the consumer audio market, particularly in the realms of headphones, home audio equipment, and car audio systems. The deal, worth $350 million, is expected to enhance Harman's lifestyle business division and solidify its position as a global leader in the consumer audio space.
As Samsung continues to evolve its audio offerings, customers can anticipate potential changes in branding and product integration. The transfer of ownership is pending regulatory approval and is projected to be finalized by the end of the year. This strategic move aligns with Samsung's vision for growth in the booming consumer audio market, projected to reach $70 billion by 2029.
Exciting developments lie ahead as Samsung's Harman expands its reach through the acquisition of Sound United and its prestigious audio brands. Stay tuned for future updates on the integration of Denon, Bowers & Wilkins, and other top-tier audio labels into Samsung's expanding audio ecosystem.
P.S. For those familiar with Masimo, the company is currently embroiled in a patent dispute with Apple regarding health tracking technology featured in the Apple Watch.
