Netflix has recently introduced an AI chatbot feature in its iOS app, allowing users to search for shows and movies using natural, conversational phrases. This opt-in beta feature aims to enhance the user experience by simplifying content discovery on the platform.
Alongside the chatbot, Netflix has also revamped its interface to prioritize providing users with relevant information to aid in decision-making. The platform now highlights accolades such as "Emmy Award Winner" and "#1 in TV Shows", while making search and My List more prominently displayed on the homepage for easier access. Additionally, recommendations are now personalized to reflect users' current moods and interests.
Mobile users can look forward to a new vertical feed feature that showcases clips of shows and movies for quick and enjoyable content discovery. This update aims to make it convenient for users to watch, save, or share content with friends directly from the feed.
