In the latest report on smartphone sales in the US for the first quarter of 2025, Apple has maintained its stronghold on the market, showcasing continued success with its iPhone 16e model. This has overshadowed Samsung's performance with the Galaxy S25 family, which has seen a decline in demand for premium handsets and Android devices as a whole.
Counterpoint Research's data reveals that Apple's sales share at major carriers like Verizon, AT&T, and T-Mobile has increased from 70 percent in Q1 2024 to 72 percent in Q1 2025, despite a slight dip in flagship sales. On the other hand, Motorola has seen a 13 percent boost in sales, attributed to the launch of new Moto G models. AT&T has outperformed T-Mobile and Verizon in terms of sales growth, with Verizon experiencing a 6 percent drop in smartphone sales.
Looking ahead, the US smartphone market faces uncertainties due to political factors, but companies like Apple, Motorola, and TCL have reportedly stocked up on inventory to navigate potential challenges ahead. Meanwhile, Samsung's production strategy may shield it from the impacts of fluctuating tariffs.
