Apple's New iPhone Launch Strategy Unveiled

Apple is making changes to its iPhone launch schedule – with reports suggesting that we could see new iPhones being released twice a year. The competition in markets like China is reportedly pushing Apple to reconsider its release strategy, with rivals like Samsung and OnePlus launching new phones in the first half of the year. By adopting a bi-annual launch schedule, Apple aims to keep attention on iPhones year-round. The iPhone 17 series, including the regular model, Pro models, and the new iPhone 17 Air, is still expected to arrive in the fall, possibly in September. Further plans include the introduction of a foldable iPhone and the iPhone 18 lineup, with potential models like the Pro, Pro Max, Slim, or Air variants. The trend of larger screens is likely to continue, with the possibility of an annual release for the foldable iPhone.