*Header image is referential and showcases a concept render. | Image credit — ConceptsiPhone
The highly anticipated foldable iPhone may soon be a reality as Apple gears up to celebrate the 20th anniversary of the iPhone. According to insider Mark Gurman, Apple has a unique marketing tactic in store for the foldable iPhone. Unlike competitors like Samsung and Google, Apple plans to position the foldable iPhone as a high-end variant within its flagship iPhone lineup, akin to the Pro Max models. The delay in the release of the foldable iPhone can be attributed to Apple's quest for perfection, particularly in achieving an almost invisible crease in the device.
In contrast to the underwhelming performance of other foldable devices in the market, Apple is set to offer the foldable iPhone at a premium price point, catering to a more affluent consumer base. With a limited production run of around 200,000 units, Apple aims to meet the demand for this exclusive product. While the strategy may seem risky given the history of foldable devices, Apple's commitment to innovation and quality could potentially sway consumers to embrace the foldable iPhone experience.
