Apple is reportedly gearing up to make a significant change to its traditional method of unveiling and releasing new flagship iPhone models. While the tech giant has largely adhered to a consistent schedule for introducing new full-size iPhone devices each year, recent reports suggest that a major shake-up could be on the horizon.
Currently, Apple typically announces its latest iOS-powered handsets in September, with the exception of the delayed launch of the iPhone 12 series in October 2020 due to the COVID-19 pandemic. However, rumors indicate that Apple is now considering a new approach to its iPhone release strategy.
According to sources from the iPhone's supply chain cited in a report by The Information, Apple is said to be planning to split its annual iPhone event into two separate occasions starting next year. The new schedule would involve holding a fall event for the launch of premium models followed by a spring event for the release of base models.
The rumored change could see the introduction of the iPhone 18 Pro and iPhone 18 Pro Max during the fall of 2026, while the base iPhone 18 and iPhone 18 Air would be unveiled in spring 2027. Additionally, the long-awaited iPhone Fold and potential upgrades to lower-priced models could also be part of these events.
This shift in strategy could have implications for Apple's competitors in the mobile market, as it may disrupt the timing of their own device announcements and releases. Furthermore, the change could result in a more consistent production schedule for iPhone assembly and supply chain management throughout the year.
While these changes are currently based on rumors, they could potentially have a significant impact on the industry landscape if implemented by Apple.
