Apple continues to push the boundaries of smartphone photography with its innovative features. Their latest ad highlights the "Clean Up" tool embedded within the Apple Intelligence suite, designed to enable users to effortlessly enhance their photos by removing unwanted elements. This tool promises a seamless experience for users looking to refine their snapshots.
Despite an initially slow rollout of their AI capabilities, notably including improvements to Siri, Apple is now focusing on enhancing user experiences in photography. The "Clean Up" feature is a part of this commitment, effectively rivaling similar offerings from competitors like Google.
In the new advertisement, titled "Clean Up Photos: Flex," which debuted on YouTube, we witness a young man showcasing his physique as an older woman—presumably his mother—snaps photographs using an iPhone 16. As he reviews the pictures, he discovers that his mother's reflection inadvertently shows up in each shot.
Fortunately, with Apple's Clean Up feature, eliminating the unwanted reflection is quick and easy. The method for utilizing this feature is straightforward: ensure your iPhone has at least 8GB of RAM, activate the Clean Up option by pressing the corresponding button, and circle the area you want to remove with your finger. Many users, including those who have tried both, believe that clean-up capabilities far exceed those of Google's Magic Eraser.
Look for this engaging 30-second ad during popular TV shows like American Idol and The Voice, as well as during pivotal sports events such as the NHL and NBA playoffs.
