In a recent report by Canalys, Samsung emerged as the top player in smartphone shipments during the first quarter of the year, capturing a 20% market share. This marks a significant milestone for the South Korean tech giant, as it solidified its position in the global smartphone market.
Apple, on the other hand, closely trailed behind Samsung with an 18% market share in Q1. The release of the iPhone 16e, a successor to the popular iPhone SE line, contributed to Apple's strong performance in the first quarter.
Meanwhile, Xiaomi maintained its market share at 14%, while Oppo and vivo tied for fourth place with 8% each. These findings shed light on the competitive landscape of the smartphone industry and the strategies adopted by major players to gain market share.