The Apple Vision Pro made waves in early 2024 as Apple's ambitious entry into the Extended Reality (XR) market. Despite its cutting-edge technology, the headset struggled with high costs and limited content. Now, rumors suggest its successor—the Apple Vision Pro 2—is already gearing up for mass production, potentially arriving sooner than expected.
Industry reports indicate Apple is refining its XR strategy, balancing between high-end innovation and affordability. While a cheaper "Vision Air" and AR glasses are rumored, the Vision Pro 2 appears to be moving forward, possibly launching alongside the iPhone 17. However, insiders like Mark Gurman previously doubted a 2024 release, leaving room for speculation.
The original Vision Pro's $3,499 price tag and lack of dedicated controllers or robust VR game support hindered its appeal against competitors like the Meta Quest 3. With rivals like Project Moohan and Vivo Vision entering the market, Apple must address these shortcomings to ensure the Vision Pro 2 succeeds. If it launches this year, pricing remains a critical concern—especially amid global trade tensions.
