Verizon is rolling out unexpected discounts to keep customers loyal, and all it might take is a quick call to customer service. The telecom giant is reportedly offering $10 off per line for a full year—no strings attached—as a "token of appreciation." Here’s what’s behind the move and how you can take advantage.
Verizon’s Generous Gesture
Multiple Verizon customers have reported receiving an unexpected $10-per-line discount simply for reaching out to customer support. Representatives frame it as a "thank you" from the "Verizon family," with no hidden conditions. The promotion, valid for 12 months, is part of a broader effort to retain subscribers amid growing competition.

Verizon is enhancing customer retention efforts. | Image credit: Verizon
Why Verizon Is Playing Nice
Behind the scenes, Verizon is grappling with slower subscriber growth compared to rivals like T-Mobile and AT&T. Customers cite rising costs and perceived lack of value as key reasons for switching carriers. Ironically, T-Mobile’s recent price hikes have also driven some users to Verizon, creating a rare opportunity for the latter to win back trust.
How to Score the Discount
While Verizon hasn’t officially advertised the promotion, users report success by:
- Calling customer service for any reason (even minor inquiries).
- Asking politely if any loyalty discounts are available.
- Accepting the offer on the spot—it’s applied immediately.
Some customers have even secured steeper discounts (up to $40 per line), though results vary. With competitors tightening their wallets, Verizon’s generosity might be worth a shot.