
The Apple TV website is promoting this offer right on its homepage. | Image credit — Apple
In a bold move to attract subscribers, Apple has temporarily reduced the price of its Apple TV+ streaming service, undercutting major competitors like Netflix and Disney+. The strategy highlights Apple's commitment to its ad-free, original-content model, which has gained traction among viewers seeking quality over quantity.
Unlike rivals that rely on vast libraries of licensed shows and movies, Apple TV+ offers a curated selection of high-budget originals, from award-winning dramas like "The Morning Show" to sci-fi hits like "Foundation." Here’s how the streaming landscape stacks up in 2025:
- Netflix: Dominates with a mix of originals, licensed content, and ventures into live sports and gaming.
- Disney+: A haven for franchise fans, with exclusive Marvel, Star Wars, and animated titles.
- Amazon Prime Video: Bundled with Prime subscriptions, featuring NFL games and blockbuster originals.
- Max (HBO Max): Home to prestige dramas and Warner Bros. film releases.
- Peacock & Paramount+: Rising stars thanks to live sports and classic TV libraries.