AT&T partners with the National Women's Soccer League (NWSL) in a groundbreaking multi-year sponsorship deal, making them the official connectivity partner of the league. This collaboration aims to empower women in sports, uplift communities, and enhance fan engagement through technology.
As part of a groundbreaking multi-year sponsorship, AT&T becomes the official connectivity partner of the NWSL. #NWSL and AT&T to empower women in sports, uplift communities, and enhance fan… pic.twitter.com/uesSPTITFT
— National Women’s Soccer League (@NWSL) March 31, 2025
AT&T will have a strong presence at NWSL events, including the Championship, providing fan activations and engagement areas. They will also enhance league operations and storytelling through their technology, aiming to elevate women's sports and create new opportunities for players and fans. This partnership signifies a commitment to innovation and community building within the sports industry.