In an exciting move to enhance its Health app, Apple is preparing to enter the food-tracking market with innovative features designed to rival popular applications such as MyFitnessPal and Noom. According to Bloomberg's Mark Gurman in his recent Power On newsletter, Apple intends to incorporate AI and personalized nutrition guidance into its health tracking systems, with plans for release as soon as iOS 19.4 in the upcoming year.
With a clear aim to capture a share of the ever-growing health and wellness market, Apple's upgraded app promises a suite of new functionalities. Users can expect the following features:
- Streamlined and intelligent food logging
- AI-driven meal suggestions and bespoke nutrition advice
- Engaging video content from dietitians and nutrition experts
- Seamless integration with health data from Apple Watch and iPhone
- Personalized guidance based on individual health and fitness objectives
This initiative, part of what Apple is calling Project Mulberry, goes beyond mere calorie counting. The company aims to leverage comprehensive user data to provide actionable and useful dietary recommendations that fit seamlessly into daily life, considering factors like activity levels and sleep quality.
To reinforce this new nutritional emphasis, Apple is establishing a specialized facility near Oakland, California, dedicated to creating quality content featuring expert nutritionists and healthcare professionals. The intent is to produce educational and engaging videos that make nutritional advice more accessible and understandable for users.
However, Apple faces stiff competition in this space. MyFitnessPal boasts a dedicated user base thanks to its extensive food database and strong community, while Noom has effectively focused on the psychological dimensions of weight loss and behavioral changes.
