At the NewStreet Research and BCG Future of Connectivity Leaders Conference 2025, Verizon laid out its ambitious strategy for growth. This includes plans to boost subscriber numbers and broaden its broadband reach while responding to the competitive landscape marked by aggressive promotions from other carriers.

The cornerstone of Verizon's growth strategy lies in the expansion of its broadband footprint. Following the acquisition of Frontier, the company aims to service 35 to 40 million households. Currently, Verizon's fixed wireless access covers 60 million homes and businesses, but it intends to elevate that reach to 90 million in the coming years. The company continues to deliver fiber through its Fios network while offering fixed wireless access in select regions.

“So with the acquisition of Frontier, we will be, by the end of twenty twenty-six, close to 30 million. We said that post-closing, we will invest in at least 1 million new open-for-sale fiber households every year. Our goal is to be at 35 to 40 million within a few years. Combined with the 90 million footprint on fixed wireless access, we will be able to serve the vast majority of the U.S.,” said Frank Boulben, Chief Revenue Officer at Verizon, in March 2025.

While Verizon is steadily growing its fiber capabilities, it appears to be taking a more measured approach compared to its rivals, T-Mobile and AT&T. In particular, reports suggest that AT&T is in exclusive negotiations to acquire Lumen Technologies' consumer fiber business for more than $5.5 billion. Should this transaction be completed, AT&T could quickly gain an advantage in the fiber market.

For now, Verizon is opting for a wait-and-see approach to evaluate whether an expedited fiber rollout is beneficial. Still, according to Boulben, fiber adoption is anticipated to rise significantly in the coming years, even if it doesn't achieve the same penetration levels as cable.

“What I think we can say with some assurance is that fiber penetration will keep growing substantially in the years ahead, probably not as high as cable penetration is today, but still significantly higher. The bulk of growth will belong to the top two players – us and AT&T. Beyond that, it’s a matter of speculation,” stated Boulben.

Moreover, Verizon has witnessed a notable shift in its customer engagement, with over half of its clients transitioning to MyPlan, marking the quickest migration in the carrier’s history. Additionally, the sale of perks has surged, with 7 million sold at an average of $10 each; by year-end, the company forecasts reaching over 14 million.

Although Verizon is exploring its satellite service options, it remains cautious. Despite a partnership with AST to enhance voice and data services, the company views satellite options as somewhat niche. Boulben explained that while some customers may require this coverage, many are not inclined to pay for such services, especially considering competitors' pricing strategies.

“Emergency SMS across the country is critical, particularly in areas where coverage is lacking. We are offering this today with Globalstar on Apple and Skylo on Android devices. Customers need assurance that emergency services are reachable, regardless of their location.”

– Frank Boulben, Chief Revenue Officer at Verizon, March 2025