Apple Shifts Gears Away from AI Focus in iOS 19 -News-SeeMyPhone-Search for smartphones and cell phones

In the lead-up to the iOS 19 release, Apple appears to be recalibrating its approach to artificial intelligence, much to the relief of its user base. The company's ambitious AI initiatives have not resonated well with consumers, prompting a shift towards enhancing existing features instead of rolling out new AI tools.

Apple users can agree on one thing about the iPhone 16 launch: Apple Intelligence has been a PR nightmare for the company. Thankfully, it seems that Apple is reducing focus on its suite of AI tools for the upcoming upgrade to iOS 19. Reports suggest that Apple will be less focused on introducing new AI capabilities with the release of iOS 19. Instead, the company will aim to expand current AI features across more apps and services. This is sorely needed, as these features require an overhaul to remain competitive against rival offerings. Apple Intelligence notification summaries are problematic, the image editing tools lag behind competitors like Gemini, and the much-anticipated personal Siri has faced repeated delays.

Apple Intelligence was a major selling point for the iPhone 16. | Video credit — Apple

It seems that users don’t care for AI as much as Apple anticipated. While AI features may look impressive in marketing materials and sound compelling during shareholder presentations, everyday consumers appear less interested. To many, AI seems like another ephemeral trend. Social media is buzzing with iPhone users urging Apple to prioritize fixing existing iOS bugs rather than pouring resources into AI development. In its current form, Apple Intelligence resembles a disjointed assembly of incomplete AI tools that struggle to meet the needs of even those who desire them. Prioritizing more urgent issues over AI development seems to be the wise course for Apple.