Apple Removes “Personal Siri” Promotional Video Amid Ongoing Delays for iPhone 16 Features-News-SeeMyPhone-Search for smartphones and cell phones

In a move that underscores the challenges Apple faces with its latest technology initiatives, the company has officially pulled the promotional video for its “personal Siri” feature, intended for the iPhone 16. This decision comes on the heels of yet another delay announcement regarding the much-anticipated Siri updates, raising questions about the overall direction of Apple's software intelligence efforts.

iPhone 16 and other devices have been marred by performance issues regarding currently available Apple Intelligence features, and the situation has only worsened with recent delays. Apple has just confirmed a further setback for the much-hyped personal Siri capability, prompting the removal of its corresponding teaser video from YouTube. This action starkly contrasts Apple’s approach to its Apple Vision Pro marketing, where the rationale behind video removal was less evident. However, in this instance, the reasoning is clear: Apple has experienced significant backlash surrounding the Apple Intelligence project, with executives like Craig Federighi worrying over its management and public perception.

A still from the now-removed video about personal Siri. | Image credit — Apple

The video’s removal may also hint at a broader rethink within Apple regarding the Apple Intelligence initiative. There are reports of internal discussions about possibly scrapping the project altogether and starting anew. If this were to happen, the envisioned new iteration of Siri may diverge significantly from what was showcased in the now-defunct video. With the announcement of further delays, customers who purchased the iPhone 16 will likely be left disappointed, especially as chances grow that the revamp might not be ready even by the launch of the anticipated iPhone 17 series.