Apple Faces Potential Loss of Key Privacy Feature Amid Regulatory Challenges

Apple has been navigating turbulent waters with French regulators for almost two years due to its App Tracking Transparency (ATT) feature. This feature, represented by the familiar "Ask App Not to Track" prompts, may soon be at risk as the investigation into its practices is nearing a conclusion. A recent report indicates that Apple could be facing significant antitrust fines, with the French regulatory body poised to deliver a ruling that may cast a shadow over its privacy initiatives. The potential fines could reach up to 10% of Apple’s global revenue, posing a serious threat to the company’s financial standing.