UK Influencers Face Challenges Amid TikTok Uncertainty

Recent discussions with talent managers in the UK reveal that influencers are grappling with the repercussions of TikTok's uncertain future in the US. Jonny Davies, a senior talent manager at the agency Sixteenth, highlighted the increasing complications surrounding brand deals for creators. Negotiations, particularly for contracts set to take effect after the impending April 5 deadline mandated by former President Trump, have become particularly tricky. The looming possibility of regulatory actions continues to cast a shadow over the social media landscape, affecting not only US-based influencers but also their counterparts across the Atlantic.