T-Mobile Faces Backlash Again: Customers Bracing for Another Price Increase

T-Mobile is stirring the pot again, and not in a good way. Recent reports suggest that the telecommunications giant may be preparing to impose yet another price hike on its loyal customers, particularly those on older plans. This comes after many were already unhappy with a previous increase that took place in May, when prices surged by $2 to $5 per line. This move contradicted T-Mobile's previous promises to refrain from raising prices on legacy plans, a commitment that now seems to be hanging by a thread. Notably, this past increase also affected customers who were on the ONE plan, and it effectively erased the previously established two-year price protection. While T-Mobile had claimed that rates could decrease but would never increase, the reality has proven otherwise. Just a year later, CEO Mike Sievert hinted at potential price adjustments that could impact those on "Un-contract" and "Price Lock." "You’re going to be hearing about us, for example, getting back to some of the adjustments of legacy pricing that we began last year," Sievert stated during an all-hands meeting. The specifics of this impending price increase remain unclear. Last year's adjustments seemed random, impacting "Un-contract" and "Price Lock" customers without a defined pattern. As customers await details, speculation rises as to who will bear the brunt of the impending hikes. It could either be those who faced an increase previously or potentially new groups that avoided the last round. Interestingly, despite the backlash from customers over the previous price hikes, T-Mobile has continued to attract new subscribers, aiming to add around 6 million mobile customers this year. The carrier frequently rolls out enticing free device deals and promotional offers for new lines, which keeps many customers in a challenging position. While switching to a prepaid brand or MVNO is always an option, loyal customers are left grappling with the prospect of rising bills once more.