During last year’s Google I/O, the tech giant unveiled an exciting scam prevention feature for Pixel users that was anticipated to launch next month. However, recent updates indicate that the rollout may be pushed back, leaving users uncertain about when they can expect this valuable enhancement.
An official Google blog post originally highlighted the expected timeline but has since removed this information, leading to speculation regarding the feature's future release.
Dave Burke announces the Scam Protection feature at Google I/O 2024. | Image credit — Google YouTube Channel
The technology behind this scam detection tool will vary depending on the Pixel device. The upcoming Pixel 9 models are expected to harness the power of Gemini Nano, an advanced on-device AI, while earlier models, starting from the Pixel 6, will utilize different machine learning techniques to process data locally. Initially, the plan was to introduce this feature as part of March's Pixel update, but the recent removal of any mention of the launch from Google's blog raises questions about their strategy.
It remains unclear why Google has scrapped references to the feature’s release next month. It could be due to unforeseen challenges that hinder its launch, or the company may prefer to refine and optimize it prior to making it publicly available. The omission from official communication might indicate that the feature is being delayed to a future update.
No matter the timeline, the implementation of this scam detection tool appears significantly beneficial, and it is a feature worth waiting for. The rise in creative scams targeting unsuspecting individuals is alarming, as evidenced by the numerous scam texts flooding our inboxes, from fictitious unpaid tolls to dubious job offers. Once the feature is released, it is hoped that it will significantly reduce the prevalence of scam calls and text messages, much like the Call Screening tool has achieved with spam calls.
