The excitement surrounding the Galaxy S24 lineup has taken a turn as Samsung seems to have made permanent price adjustments, particularly slashing prices on the Galaxy S24 model. However, those looking to purchase the S24+ and S24 Ultra will find that their prices remain unchanged for the time being. Following Samsung's recent Unpacked event, where the Galaxy S25 series was announced, many have been left wondering about the fate of the older models, especially regarding discounts and availability.
In the wake of the Galaxy S25's launch, I’ve been monitoring Samsung’s official US website for updates regarding the Galaxy S24 series. It appears that a notable price cut has been implemented—specifically for the base Galaxy S24 model. After being originally priced at $799.99, it is now available for $699.99—a clear indication of a permanent discount that does not necessitate trade-ins or exclusive conditions.
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Also read: Samsung Galaxy S24 Ultra vs Galaxy S24 Plus
Is Now the Right Time to Buy the Galaxy S24?
Right now, considering purchasing the Galaxy S24 may not be the best move. While the new price of $699.99 makes it more accessible, this model has previously been offered at even lower prices. Those on the lookout for the best deals should remain patient and wait for potential further discounts.
Currently, the S24's 128GB variant is available at an entry-level price after a permanent reduction from $799.99. For users requiring more storage, the 256GB version is priced at $759.99 after a markdown of $100 from its previous recommended retail price of $859.99.
Despite these reductions, since the Galaxy S24 has occasionally been spotted at lower prices in the past, it may be wise to hold out for those instances before making a purchase. Aim to stay vigilant for competitive offers, especially around Valentine's Day as retailers may look to clear out stock.
What's Happening with the Galaxy S24 Plus and S24 Ultra?
As for the Galaxy S24 Plus and Ultra, they continue to hold their ground without any official discounts from Samsung. Priced at $999.99 for the S24 Plus and starting at $1,299.99 for the S24 Ultra, these models have yet to benefit from any price adjustments in light of the new S25 series launches.
With these prices, many smartphone enthusiasts might be discouraged from purchasing the S24 Plus or Ultra, especially considering that the newer Galaxy S25 models are being introduced at the same starting price points. It's a perplexing situation that may lead customers to explore other options.
Until something changes, neither the S24 Plus nor the S24 Ultra seems to be worth the high price tag when better deals could potentially emerge in the near future. Likewise, major retailers like Amazon and Best Buy might continue offering discounts and promotions on the Galaxy S24 series, even if Samsung’s own site does not reflect them immediately.
