In a significant turn of events, T-Mobile has received the green light to continue promoting its claim that customers can save "20% every month vs. the other big guys," following a reversal by the National Advertising Review Board (NARB). Initially, the National Advertising Division (NAD) recommended that T-Mobile modify or cease this advertisement after a complaint was lodged by Charter Communications, parent company of Spectrum Mobile. Charter argued that Spectrum should be recognized as a key competitor in the mobile service industry, suggesting that T-Mobile's claim was misleading.
While the NAD found that the claim might not hold if Spectrum is deemed a "big player," the NARB has now overturned that ruling. In its review, the NARB emphasized that the major competitors in the mobile space are Verizon, T-Mobile, and AT&T, based on market share, and thus declared T-Mobile's advertising claim as substantiated. The NARB pointed out that consumers can verify potential savings using a dedicated calculator on T-Mobile's website, affirming the legitimacy of the advertised savings.
In addition, the commercial, featuring popular figures like Snoop Dogg and Patrick Mahomes, promotes T-Mobile's "iPhone 16 Pro on us" deal, ensuring the ad remains prominent in the current fast-paced media landscape. T-Mobile expressed appreciation for the NARB's decision, reaffirming its commitment to the self-regulation process in advertising.
