As TikTok navigates its uncertain future, other social media platforms are eager to capitalize on the potential gaps left by the popular app. Instagram has introduced a new application, providing users with video editing tools reminiscent of TikTok's CapCut. In this competitive landscape, both X and Bluesky are stepping up their game to attract users seeking alternatives. X has rolled out a feature that allows users to seamlessly scroll through short videos within their feeds, and the introduction of a dedicated video tab further enhances this experience.
you better not be making a dedicated video tab when I get homeme: pic.twitter.com/ZbmLBmSbDp
— X (@X) January 20, 2025
Despite TikTok's resurgence in the US market, the strategies employed by X and Bluesky may have lasting impacts on user engagement. One thing is for certain – the dominance of vertical videos continues to expand across social media platforms. While rumors circulate regarding Elon Musk potentially acquiring TikTok, the company has so far refuted these speculations.
