Samsung Galaxy S25, S25+, and S25 Ultra pricing details have recently surfaced, shedding light on a troubling trend for the company. The pricing strategy for the Galaxy S25 series is set to mirror that of its predecessors from the S24 lineup at launch, particularly in Europe. This consistent pricing suggests that Samsung may be struggling, unable to adopt cheaper processors like the Snapdragon 8 Elite, and thus compelled to maintain the original prices despite minor hardware updates. As anticipation builds ahead of the Galaxy S25's unveiling on January 22, preorders have started, and reservations are already open, but the stagnant pricing raises eyebrows regarding the device's upgrades and overall value.
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Galaxy S25 Pricing Stability: A Sign of Trouble?
Recent leaks from a European carrier insider provide insight into the expected pricing of the Galaxy S25, S25+, and S25 Ultra models across various European countries.
| Model/Storage | Galaxy S25 Ultra price (EUR) | Galaxy S25+ price (EUR) | Galaxy S25 price (EUR) |
|---|---|---|---|
| 128 GB | - | - | 899 |
| 256 GB | 1469 | 1169 | 959 |
| 512 GB | 1589 | 1289 | 1079 |
| 1 TB | 1829 | - | - |
Despite minor variations—such as the Galaxy S25 being ten EUR more in Spain compared to France—the overall pricing structure indicates that Samsung is maintaining the same launch prices as the S24 series. Similar pricing stability is expected in the US, where the S25 will likely start from $799. While new storage options such as a 512GB variant are introduced, Samsung seems unwilling to alter the overall pricing strategy, which raises questions about the strength of the upcoming S25 lineup in terms of upgrades.
Although Samsung's marketing division may perceive that consumers won't tolerate higher Galaxy S25 prices, this reasoning is only part of the narrative. Historically, even incremental upgrades prompted price increases, as seen during the release of the S23 series. The lack of a price rise for the S25 suggests that major specs are primarily centered around a significant upgrade: the Snapdragon 8 Elite chipset.