Instagram's New Feature Aims to Lure TikTok Users but Raises Privacy Concerns

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TikTok's operations in the U.S. are reportedly coming to an end, presenting a prime opportunity for Instagram to attract TikTok users seeking a new platform. The social media giant is introducing a new feature designed to enhance user engagement by showcasing reels that friends have liked or commented on. While this update aims to spark discussions among users about shared interests, it also raises significant privacy issues as personal viewing habits become more visible to others.
Image credit — PhoneArena
The recent controversies surrounding TikTok have prompted various platforms to compete for its user base. Instagram, with its existing short-video capabilities, is making strides to capture those transitioning away from TikTok. Despite Instagram's efforts, users are reportedly flocking to an alternative Chinese app, RedNote, leading to further complications for the platform. Nevertheless, Instagram still holds the potential to attract TikTok users as RedNote implements strict content bans, positioning itself as a viable alternative for those seeking a more lenient environment.
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