According to recent estimates, approximately 330 million smartphones were shipped globally in Q4 2024, with Apple taking the lead by capturing a significant 23% of the market share. This marks a 3% increase in smartphone shipments compared to Q3 2024, and a 7% rise when looking year-over-year, contributing to an overall total of an estimated 1.22 billion smartphones shipped throughout 2024.
Apple's success is largely attributed to its strong performance in emerging markets, particularly in Southeast Asia and India. Following Apple, Samsung secured the second position with a 16% market share, while Xiaomi made notable gains to reach third place with a 13% market share.
Canalys Preliminary Smartphone Market Overview: Q4 2024
Transsion Holdings, which encompasses brands such as Infinix, Tecno, and itel, climbed to fourth place, while vivo completed the top five with both companies holding an estimated 8% market share.
