Honor is making its debut in the Indonesian market, following a successful expansion in neighboring countries. The company plans to open over 10 Honor experience stores throughout the country by the end of 2025. This initiative will feature around 30 products from Honor's diverse lineup, which includes smartphones, PCs, and smart wearables. The company has begun collaborating with local retailers and e-commerce platforms, with the first shipments set to arrive in the first quarter of 2025.
Honor has gained recognition as the fastest-growing brand in Malaysia, Singapore, and the Philippines, particularly within the mid-premium segment. The President of Honor's South Pacific division expresses optimism that the brand will mirror this success in Indonesia, tapping into the vast potential of the local smartphone market.
