*Header image is referential and showcases a concept render. | Image credit — 4RMDRecent reports indicate that the upcoming iPhone 17 Air will adopt a pricing strategy similar to the soon-to-be-retired Plus models, starting at approximately $800. This new model will focus on aesthetics, featuring relatively less powerful specifications compared to its counterparts.One of the standout features of the iPhone 17 Air is its sleek design, measuring just 6.25 mm in thickness, positioning it as a stylish option for users who prioritize visual appeal.Apple aims to attract a niche market with the iPhone 17 Air, distancing itself from its Plus model predecessor, which struggled with sales. The decision to pivot to the Air model reflects a shift in Apple's strategy to cater to consumer preferences for design-oriented devices. Furthermore, while the iPhone 17 Air targets the elegance sought by many, competitors like Samsung are also rolling out slimmer models, such as the S25 Slim, which will feature advanced camera technology.The iPhone 16 series will mark the final iteration to include the Plus model, making room for the new design philosophy showcased in the iPhone 17 Air.In summary, the iPhone 17 Air aims to fill the gap for consumers who value aesthetics without compromising on essential specifications, suggesting it could become a significant player in Apple’s smartphone ecosystem.