Poco has officially closed its dedicated website, po.co, as announced in October 2024, marking a significant shift in how the brand operates. Beginning in 2025, all Poco products will be exclusively available for purchase through Xiaomi's website, a move intended to create a more cohesive digital experience for consumers.
The first product to be launched under this new arrangement is the Poco X7 series, which is expected to debut on January 9.
Poco Products Now Available on Xiaomi's PlatformWith the discontinuation of the global and regional po.co sites, customers will be redirected to Xiaomi's platforms, including the European markets where sites for the UK, France, and Germany are no longer operational.
In India, the situation appears stagnant, with updates relating to the Poco C75 and Poco M7 Pro 5G—set to launch in mid-December—on hold until further notice.
Poco X7 and Poco X7 Pro to Launch on Xiaomi's Website
Additionally, the Poco Store app has been closed. Users' personal data will be retained for a specified time to comply with legal requirements, and those looking to retrieve their data can do so through their Xiaomi account settings.
Warranties for Poco products will now be managed by Xiaomi, reinforcing the brand's longstanding practice of operating under Xiaomi's overarching framework. While Poco is often perceived as an independent brand, this integration reflects its role as a strategic arm of Xiaomi's broader marketing and distribution efforts across multiple markets.
