This development is not entirely unexpected, given Poco's longstanding affiliation with Xiaomi, where the two have shared resources such as research and development, manufacturing, and logistics. However, this shift marks a significant transition as Poco becomes increasingly integrated into Xiaomi's ecosystem.
Starting in early 2025, all Poco products will be exclusively sold through Xiaomi's digital platforms. The po.co website and its regional counterparts in the UK, France, and Germany will be closed, redirecting traffic to Xiaomi's official sites. The Poco Store app will also be discontinued, eliminating any standalone presence for the brand.Interestingly, the Poco India website is still active but only showcases outdated models like the Poco C75 and Poco M7 Pro 5G, released in late 2024. It remains uncertain whether this regional site will eventually transition to Xiaomi's platform.
The timing of this integration coincides with the anticipated launch of the Poco X7 and Poco X7 Pro on January 9, 2025. These models will be the first to be introduced solely on Xiaomi's mi.com, alongside its current smartphone offerings and accessories.This consolidation showcases Poco's desire to streamline its operations, leveraging Xiaomi's extensive digital and physical sales networks while maintaining its focus on product launches and marketing.
While Poco has been marketed independently, its close association with Xiaomi has been apparent for some time. The collaboration includes shared manufacturing capabilities, software development, and design efforts. By merging its online presence with Xiaomi's ecosystem, Poco can cut costs and enhance operational efficiency, aligning its objectives with those of its parent company.This transition could enhance accessibility for Poco's products; by utilizing Xiaomi's established infrastructure, it can reach a broader audience of online and offline consumers. However, this move also poses a risk of undermining the distinct identity that Poco has worked to uphold.
Poco fans can expect a more cohesive experience moving forward as all upcoming devices, including the eagerly awaited Poco X7 series, will be available through Xiaomi's platform. While this integration fosters a unified ecosystem, it poses significant questions about Poco's future identity. Will it preserve its status as a unique sub-brand, or will it eventually be absorbed into Xiaomi's primary product line?
Only time will reveal whether this strategy will fortify Poco's position in the competitive budget and mid-range smartphone markets. For the moment, fans must bid farewell to po.co and embrace mi.com as the new gateway for all things Poco.
Poco Merges with Xiaomi's Ecosystem
Starting in early 2025, all Poco products will be exclusively sold through Xiaomi's digital platforms. The po.co website and its regional counterparts in the UK, France, and Germany will be closed, redirecting traffic to Xiaomi's official sites. The Poco Store app will also be discontinued, eliminating any standalone presence for the brand.Interestingly, the Poco India website is still active but only showcases outdated models like the Poco C75 and Poco M7 Pro 5G, released in late 2024. It remains uncertain whether this regional site will eventually transition to Xiaomi's platform.
Poco X7 Series Launching Under Xiaomi
The timing of this integration coincides with the anticipated launch of the Poco X7 and Poco X7 Pro on January 9, 2025. These models will be the first to be introduced solely on Xiaomi's mi.com, alongside its current smartphone offerings and accessories.This consolidation showcases Poco's desire to streamline its operations, leveraging Xiaomi's extensive digital and physical sales networks while maintaining its focus on product launches and marketing.
Advantages of This Transition
While Poco has been marketed independently, its close association with Xiaomi has been apparent for some time. The collaboration includes shared manufacturing capabilities, software development, and design efforts. By merging its online presence with Xiaomi's ecosystem, Poco can cut costs and enhance operational efficiency, aligning its objectives with those of its parent company.This transition could enhance accessibility for Poco's products; by utilizing Xiaomi's established infrastructure, it can reach a broader audience of online and offline consumers. However, this move also poses a risk of undermining the distinct identity that Poco has worked to uphold.
Implications for Poco Enthusiasts
Poco fans can expect a more cohesive experience moving forward as all upcoming devices, including the eagerly awaited Poco X7 series, will be available through Xiaomi's platform. While this integration fosters a unified ecosystem, it poses significant questions about Poco's future identity. Will it preserve its status as a unique sub-brand, or will it eventually be absorbed into Xiaomi's primary product line?
Only time will reveal whether this strategy will fortify Poco's position in the competitive budget and mid-range smartphone markets. For the moment, fans must bid farewell to po.co and embrace mi.com as the new gateway for all things Poco.
